/* ============================================================
   Drew Martinez — design system
   Light editorial. White base, single red accent, hairline rules.
   ============================================================ */

:root{
  --paper:#FFFFFF;
  --paper-2:#F4F4F1;
  --ink:#0A0B0D;
  --ink-2:#4A4E54;
  --ink-3:#8A9099;
  --rule:#E3E5E8;
  --red:#CF000F;
  --gut:clamp(20px,4.4vw,80px);
  --maxw:1600px;
  --ease:cubic-bezier(.16,1,.3,1);
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{
  margin:0;background:var(--paper);color:var(--ink);
  font-family:'Inter',system-ui,-apple-system,sans-serif;
  font-size:17px;line-height:1.72;font-weight:400;
  -webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;
  overflow-x:hidden;
}
img{max-width:100%;display:block}
a{color:inherit}
h1,h2,h3,h4,h5{
  font-family:'Archivo',system-ui,sans-serif;
  font-weight:700;letter-spacing:-.04em;line-height:.98;margin:0;
}
p{margin:0 0 1.25em}
p:last-child{margin-bottom:0}

/* film grain — adds tooth so flat white doesn't read as cheap */
body::after{
  content:"";position:fixed;inset:0;z-index:9999;pointer-events:none;opacity:.032;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='4'/%3E%3C/filter%3E%3Crect width='140' height='140' filter='url(%23n)'/%3E%3C/svg%3E");
}

/* ---------- primitives ---------- */
.wrap{max-width:var(--maxw);margin:0 auto;padding-inline:var(--gut)}
.sec{padding-block:clamp(80px,11vw,180px)}
.rule-t{border-top:1px solid var(--rule)}

.kick{
  font-family:'Archivo',sans-serif;font-size:11px;font-weight:600;
  letter-spacing:.2em;text-transform:uppercase;color:var(--ink-3);
  display:flex;align-items:center;gap:13px;margin:0 0 clamp(26px,3.4vw,46px);
}
.kick::before{content:"";width:28px;height:2px;background:var(--red);flex:none}

.btn{
  display:inline-flex;align-items:center;gap:10px;
  font-family:'Archivo',sans-serif;font-size:11.5px;font-weight:600;
  letter-spacing:.15em;text-transform:uppercase;text-decoration:none;
  padding:14px 24px;border:1px solid var(--ink);color:var(--ink);
  background:transparent;cursor:pointer;position:relative;overflow:hidden;
  transition:color .4s var(--ease),border-color .4s var(--ease);
}
.btn span{position:relative;z-index:2}
.btn::before{
  content:"";position:absolute;inset:0;background:var(--ink);z-index:1;
  transform:translateY(101%);transition:transform .48s var(--ease);
}
.btn:hover{color:#fff}
.btn:hover::before{transform:translateY(0)}
.btn--light{border-color:rgba(255,255,255,.34);color:#fff}
.btn--light::before{background:#fff}
.btn--light:hover{color:var(--ink);border-color:#fff}

/* ---------- header ---------- */
header{
  position:fixed;top:0;left:0;right:0;z-index:200;
  transition:box-shadow .45s var(--ease),transform .45s var(--ease);
  background:var(--paper);border-bottom:1px solid var(--rule);
}
header.solid{box-shadow:0 1px 0 var(--rule)}
header.hide{transform:translateY(-100%)}
.hd{display:flex;align-items:center;justify-content:space-between;height:78px}
.brand{
  font-family:'Archivo',sans-serif;font-weight:800;font-size:19px;
  letter-spacing:-.045em;text-decoration:none;
}
.brand i{color:var(--red);font-style:normal}
nav.main{display:flex;align-items:center;gap:36px}
nav.main a{text-decoration:none;font-size:13.5px;font-weight:500;color:var(--ink-2);position:relative}
nav.main a::after{
  content:"";position:absolute;left:0;bottom:-5px;width:100%;height:1px;background:var(--ink);
  transform:scaleX(0);transform-origin:right;transition:transform .42s var(--ease);
}
nav.main a:hover{color:var(--ink)}
nav.main a:hover::after{transform:scaleX(1);transform-origin:left}
.burger{display:none;background:none;border:0;padding:10px;cursor:pointer}
.burger span{display:block;width:24px;height:1.5px;background:var(--ink);margin:6px 0;transition:transform .35s var(--ease),opacity .35s}
.burger.open span:nth-child(1){transform:translateY(7.5px) rotate(45deg)}
.burger.open span:nth-child(2){opacity:0}
.burger.open span:nth-child(3){transform:translateY(-7.5px) rotate(-45deg)}

/* mobile drawer */
.drawer{
  position:fixed;inset:0;z-index:190;background:var(--paper);
  display:flex;flex-direction:column;justify-content:center;gap:6px;
  padding:0 var(--gut);
  clip-path:inset(0 0 100% 0);transition:clip-path .7s var(--ease);
  pointer-events:none;
}
.drawer.open{clip-path:inset(0 0 0 0);pointer-events:auto}
.drawer a{
  font-family:'Archivo',sans-serif;font-weight:700;letter-spacing:-.04em;
  font-size:clamp(30px,9vw,48px);text-decoration:none;padding:9px 0;
  opacity:0;transform:translateY(24px);transition:opacity .6s var(--ease),transform .6s var(--ease);
}
.drawer.open a{opacity:1;transform:none}
.drawer.open a:nth-child(1){transition-delay:.16s}
.drawer.open a:nth-child(2){transition-delay:.22s}
.drawer.open a:nth-child(3){transition-delay:.28s}
.drawer.open a:nth-child(4){transition-delay:.34s}
.drawer.open a:nth-child(5){transition-delay:.40s}
.drawer.open a:nth-child(6){transition-delay:.46s}

/* ============================================================
   MOTION — line masks, parallax frames, fades
   ============================================================ */

/* headline line-mask: each line sits in an overflow-hidden strip */
.lines{display:block}
.lines .ln{display:block;overflow:hidden;padding-bottom:.19em;margin-bottom:-.19em}
.lines .ln > span{
  display:block;transform:translateY(105%);
  transition:transform 1.05s var(--ease);
}
.in .lines .ln > span,.lines.in .ln > span{transform:translateY(0)}
.lines .ln:nth-child(1) > span{transition-delay:.02s}
.lines .ln:nth-child(2) > span{transition-delay:.10s}
.lines .ln:nth-child(3) > span{transition-delay:.18s}
.lines .ln:nth-child(4) > span{transition-delay:.26s}

/* generic fade-up */
.fu{opacity:0;transform:translateY(26px);transition:opacity .95s var(--ease),transform .95s var(--ease)}
.fu.in{opacity:1;transform:none}
.fu[data-d="1"]{transition-delay:.09s}
.fu[data-d="2"]{transition-delay:.18s}
.fu[data-d="3"]{transition-delay:.27s}
.fu[data-d="4"]{transition-delay:.36s}
.fu[data-d="5"]{transition-delay:.45s}

/* image frame: clip-reveal + inner parallax */
.frame{position:relative;overflow:hidden;background:var(--paper-2)}
.frame img{width:100%;height:100%;object-fit:cover;will-change:transform}
.frame.rev{clip-path:inset(0 0 100% 0);transition:clip-path 1.25s var(--ease)}
.frame.rev.in{clip-path:inset(0 0 0 0)}
.frame .par{position:absolute;inset:-12% 0;height:124%}

@media (prefers-reduced-motion:reduce){
  .lines .ln > span{transform:none!important}
  .fu{opacity:1!important;transform:none!important}
  .frame.rev{clip-path:none!important}
  .frame .par{position:static;height:100%;inset:auto}
  .frame img{transform:none!important}
  html{scroll-behavior:auto}
}

/* ============================================================
   HERO
   ============================================================ */
.hero{
  min-height:100svh;display:grid;
  grid-template-columns:minmax(0,1.06fr) minmax(0,.94fr);
  align-items:center;gap:clamp(24px,3vw,60px);
  padding-top:78px;position:relative;
}
.hero-txt{padding-left:var(--gut);padding-block:clamp(28px,3.4vw,52px);position:relative;z-index:3}
.hero h1{
  font-size:clamp(40px,6.1vw,92px);font-weight:800;letter-spacing:-.05em;line-height:.94;
}
.hero h1 .mark{color:var(--red)}
.hero-rule{
  width:0;height:4px;background:var(--red);margin:clamp(22px,2.4vw,32px) 0 clamp(18px,2vw,26px);
  transition:width 1.1s var(--ease) .42s;
}
.hero-rule.in{width:96px}
.hero-sub{font-size:clamp(15.5px,1.15vw,17.5px);color:var(--ink-2);max-width:44ch;line-height:1.6}

/* portrait bleeds to the right viewport edge and runs full height */
.hero-img{position:relative;height:100svh;width:100%}
.hero-img .frame{position:absolute;inset:0}
/* Source portrait is 1920x1081 (16:9) landing in a tall column, so the crop
   is horizontal. Drew's face sits right of centre in the frame; 58% keeps it
   in the middle of the visible area instead of pushing it to the edge. */
.hero-img .frame img{object-position:58% center}

/* the headline's last line laps over the image edge — the art-directed moment */
.lap{position:relative;z-index:4}
@media(min-width:1081px){
  .lap{width:max-content;max-width:132%}
}

.hero-meta{
  position:absolute;left:0;right:0;bottom:0;z-index:5;
  border-top:1px solid var(--rule);background:rgba(255,255,255,.86);
  backdrop-filter:saturate(180%) blur(14px);-webkit-backdrop-filter:saturate(180%) blur(14px);
}
.hero-meta dl{display:flex;margin:0;max-width:var(--maxw);margin-inline:auto;padding-inline:var(--gut)}
.hero-meta div{flex:1;padding:20px 26px;border-right:1px solid var(--rule)}
.hero-meta div:first-child{padding-left:0}
.hero-meta div:last-child{border-right:0;padding-right:0}
.hero-meta dt{
  font-family:'Archivo',sans-serif;font-size:10px;font-weight:600;letter-spacing:.19em;
  text-transform:uppercase;color:var(--ink-3);margin-bottom:7px;
}
.hero-meta dd{
  margin:0;font-family:'Archivo',sans-serif;font-weight:700;
  font-size:clamp(15px,1.28vw,20px);letter-spacing:-.035em;line-height:1.14;
}

.scrollcue{
  position:absolute;right:calc(50% + 28px);bottom:104px;z-index:6;
  font-family:'Archivo',sans-serif;font-size:10px;font-weight:600;letter-spacing:.2em;
  text-transform:uppercase;color:var(--ink-3);display:flex;align-items:center;gap:11px;
}
.scrollcue::after{content:"";width:1px;height:34px;background:var(--rule);position:relative;overflow:hidden}
.scrollcue i{
  display:block;width:1px;height:34px;background:var(--red);
  animation:cue 2.3s var(--ease) infinite;transform-origin:top;
}
@keyframes cue{0%{transform:scaleY(0);transform-origin:top}45%{transform:scaleY(1);transform-origin:top}
55%{transform:scaleY(1);transform-origin:bottom}100%{transform:scaleY(0);transform-origin:bottom}}

/* ============================================================
   MARQUEE
   ============================================================ */
.marq{
  border-block:1px solid var(--rule);padding-block:clamp(20px,2.4vw,32px);
  overflow:hidden;white-space:nowrap;background:var(--paper);
}
.marq-in{display:inline-flex;gap:0;animation:slide 42s linear infinite;will-change:transform}
.marq:hover .marq-in{animation-play-state:paused}
.marq span{
  font-family:'Archivo',sans-serif;font-weight:700;letter-spacing:-.035em;
  font-size:clamp(24px,3.4vw,52px);padding-inline:clamp(20px,2.6vw,42px);
  display:inline-flex;align-items:center;gap:clamp(20px,2.6vw,42px);
}
.marq span::after{content:"";width:9px;height:9px;background:var(--red);border-radius:50%;flex:none}
@keyframes slide{from{transform:translateX(0)}to{transform:translateX(-50%)}}
@media (prefers-reduced-motion:reduce){.marq-in{animation:none}}

/* ============================================================
   SPLIT / ABOUT
   ============================================================ */
.split{display:grid;grid-template-columns:minmax(0,4fr) minmax(0,7fr);gap:clamp(30px,6vw,110px)}
.split h2{font-size:clamp(28px,3.7vw,54px)}
.lede{font-size:clamp(19px,2.05vw,27px);line-height:1.45;letter-spacing:-.028em;
  font-family:'Archivo',sans-serif;font-weight:500;margin-bottom:1.3em}
.split p.body{color:var(--ink-2)}

/* ============================================================
   CAPABILITIES
   ============================================================ */
.caps{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--rule);border-left:1px solid var(--rule)}
.caps article{
  border-right:1px solid var(--rule);border-bottom:1px solid var(--rule);
  padding:clamp(26px,3vw,44px);min-height:236px;position:relative;overflow:hidden;
}
.caps article::before{
  content:"";position:absolute;inset:0;background:var(--paper-2);
  transform:translateY(100%);transition:transform .6s var(--ease);z-index:0;
}
.caps article:hover::before{transform:translateY(0)}
.caps article > *{position:relative;z-index:1}
.caps .n{font-family:'Archivo',sans-serif;font-size:11px;font-weight:600;letter-spacing:.15em;color:var(--red);margin:0 0 22px}
.caps h3{font-size:clamp(18px,1.8vw,24px);margin-bottom:13px}
.caps p{font-size:14.5px;line-height:1.62;color:var(--ink-2);margin:0}

/* ============================================================
   WORK — sticky index
   ============================================================ */
.work-head{display:flex;justify-content:space-between;align-items:flex-end;gap:26px;margin-bottom:clamp(34px,4vw,64px);flex-wrap:wrap}
.work-head h2{font-size:clamp(32px,5vw,76px)}

.case{
  display:grid;grid-template-columns:minmax(0,7fr) minmax(0,6fr);
  gap:clamp(28px,5vw,84px);align-items:center;
  padding-block:clamp(44px,6vw,96px);border-top:1px solid var(--rule);
  text-decoration:none;color:inherit;position:relative;
}
.case:last-of-type{border-bottom:1px solid var(--rule)}
.case:nth-child(even) .case-media{order:2}
.case-media{aspect-ratio:4/3.05}
.case-media .frame{position:absolute;inset:0}
.case-media{position:relative;overflow:hidden;background:var(--paper-2)}
.case-media img{transition:transform 1.1s var(--ease)}
.case:hover .case-media img{transform:scale(1.055)}
.case-idx{
  position:absolute;top:clamp(18px,2vw,30px);right:clamp(18px,2vw,30px);z-index:3;
  font-family:'Archivo',sans-serif;font-size:11px;font-weight:600;letter-spacing:.16em;color:#fff;
  mix-blend-mode:difference;
}

/* typographic panel for a project with no artwork.
   Better than borrowing another project's photo. */
.case-media.tblock{
  background:var(--ink);color:#fff;display:flex;flex-direction:column;
  justify-content:space-between;padding:clamp(26px,3vw,48px);
  transition:background .5s var(--ease);
}
.case:hover .case-media.tblock{background:#15171a}
.case-media.tblock .huge{
  font-family:'Archivo',sans-serif;font-weight:800;letter-spacing:-.055em;line-height:.84;
  font-size:clamp(52px,7.4vw,116px);
}
.case-media.tblock .huge em{font-style:normal;color:var(--red)}
.case-media.tblock .cap{
  font-family:'Archivo',sans-serif;font-size:10.5px;font-weight:600;letter-spacing:.18em;
  text-transform:uppercase;color:rgba(255,255,255,.5);line-height:1.7;margin:0;max-width:30ch;
}
.case-media.tblock .case-idx{mix-blend-mode:normal;color:rgba(255,255,255,.45)}
.case-tag{font-family:'Archivo',sans-serif;font-size:10.5px;font-weight:600;letter-spacing:.18em;
  text-transform:uppercase;color:var(--ink-3);margin:0 0 16px}
.case h3{font-size:clamp(28px,3.9vw,60px);margin-bottom:18px}
.case-body{font-size:15.5px;color:var(--ink-2);line-height:1.66;max-width:50ch;margin-bottom:28px}
.stats{display:flex;border-top:1px solid var(--rule);margin-bottom:30px}
.stats div{flex:1;padding:18px 20px;border-right:1px solid var(--rule)}
.stats div:first-child{padding-left:0}
.stats div:last-child{border-right:0;padding-right:0}
.stats b{display:block;font-family:'Archivo',sans-serif;font-weight:700;
  font-size:clamp(22px,2.5vw,34px);letter-spacing:-.04em;line-height:1;color:var(--red)}
.stats span{display:block;margin-top:9px;font-size:10px;font-family:'Archivo',sans-serif;
  font-weight:500;letter-spacing:.15em;text-transform:uppercase;color:var(--ink-3);line-height:1.45}
.arrow{
  font-family:'Archivo',sans-serif;font-size:11.5px;font-weight:600;letter-spacing:.15em;
  text-transform:uppercase;display:inline-flex;align-items:center;gap:11px;
  padding-bottom:6px;position:relative;
}
.arrow::after{content:"";position:absolute;left:0;bottom:0;width:100%;height:1px;background:var(--ink);
  transform-origin:right;transition:transform .5s var(--ease),background .3s}
.case:hover .arrow{gap:20px;color:var(--red)}
.case:hover .arrow::after{background:var(--red)}

/* ============================================================
   QUOTES
   ============================================================ */
.quotes{background:var(--paper-2)}
.qgrid{display:grid;grid-template-columns:repeat(3,1fr);border-left:1px solid var(--rule)}
.qgrid figure{margin:0;padding:clamp(26px,3vw,46px);border-right:1px solid var(--rule);
  border-block:1px solid var(--rule);display:flex;flex-direction:column}
.qgrid blockquote{margin:0 0 30px;font-family:'Archivo',sans-serif;font-weight:500;
  font-size:clamp(16px,1.5vw,19.5px);line-height:1.44;letter-spacing:-.026em;flex:1}
.qgrid blockquote::before{content:"";display:block;width:26px;height:2px;background:var(--red);margin-bottom:24px}
.qgrid figcaption{font-size:13px;line-height:1.5}
.qgrid figcaption b{display:block;font-family:'Archivo',sans-serif;font-weight:700;letter-spacing:-.025em;font-size:15px}
.qgrid figcaption span{color:var(--ink-3);font-size:12.5px}

/* ============================================================
   ACCOUNTS
   ============================================================ */
.acct{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--rule);border-left:1px solid var(--rule)}
.acct section{border-right:1px solid var(--rule);border-bottom:1px solid var(--rule);padding:clamp(22px,2.6vw,36px)}
.acct h3{font-family:'Archivo',sans-serif;font-size:10.5px;font-weight:600;letter-spacing:.17em;
  text-transform:uppercase;color:var(--ink-3);margin:0 0 28px}
.logos{display:flex;flex-wrap:wrap;gap:20px 22px;align-items:center}
.logos img{height:46px;width:auto;object-fit:contain;filter:grayscale(1);opacity:.58;
  transition:filter .4s var(--ease),opacity .4s var(--ease)}
.logos img:hover{filter:none;opacity:1}

/* ============================================================
   WRITING
   ============================================================ */
.posts{border-top:1px solid var(--rule)}
.post{display:grid;grid-template-columns:130px minmax(0,1fr) 170px;gap:clamp(18px,3vw,46px);
  align-items:center;padding-block:clamp(24px,2.9vw,40px);border-bottom:1px solid var(--rule);
  text-decoration:none;color:inherit;position:relative;overflow:hidden}
.post::before{content:"";position:absolute;inset:0;background:var(--paper-2);
  transform:translateY(101%);transition:transform .55s var(--ease);z-index:0}
.post:hover::before{transform:translateY(0)}
.post > *{position:relative;z-index:1}
.post time{font-family:'Archivo',sans-serif;font-size:10.5px;font-weight:600;letter-spacing:.15em;
  text-transform:uppercase;color:var(--ink-3)}
.post h3{font-size:clamp(18px,2.05vw,28px);letter-spacing:-.035em;line-height:1.2;
  transition:transform .55s var(--ease)}
.post:hover h3{transform:translateX(12px)}
.post .go{font-family:'Archivo',sans-serif;font-size:10.5px;font-weight:600;letter-spacing:.15em;
  text-transform:uppercase;color:var(--ink-3);text-align:right;transition:color .3s}
.post:hover .go{color:var(--red)}

/* ============================================================
   CREDENTIALS
   ============================================================ */
.creds{display:grid;grid-template-columns:repeat(2,1fr);border-top:1px solid var(--rule);border-left:1px solid var(--rule)}
.creds article{border-right:1px solid var(--rule);border-bottom:1px solid var(--rule);padding:clamp(28px,3.4vw,52px)}
.creds .yr{font-family:'Archivo',sans-serif;font-size:10.5px;font-weight:600;letter-spacing:.16em;color:var(--red);margin:0 0 20px}
.creds h3{font-size:clamp(19px,2.1vw,28px);margin-bottom:12px}
.creds p{font-size:14.5px;color:var(--ink-2);margin:0}

/* ============================================================
   CONTACT + FOOTER
   ============================================================ */
.contact{background:var(--ink);color:#fff;position:relative;overflow:hidden}
.contact .kick{color:rgba(255,255,255,.46)}
.cgrid{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,6fr);gap:clamp(38px,6vw,110px)}
.contact h2{font-size:clamp(34px,5.2vw,80px);margin-bottom:34px}
.contact h2 .mark{color:var(--red)}
.contact .intro{color:rgba(255,255,255,.62);max-width:42ch;margin-bottom:46px;font-size:16.5px}
.mailto{font-family:'Archivo',sans-serif;font-weight:700;letter-spacing:-.04em;
  font-size:clamp(20px,2.9vw,40px);color:#fff;text-decoration:none;
  padding-bottom:8px;display:inline-block;position:relative}
.mailto::after{content:"";position:absolute;left:0;bottom:0;width:100%;height:2px;background:var(--red);
  transform-origin:left;transition:transform .55s var(--ease)}
.mailto:hover::after{transform:scaleX(0);transform-origin:right}
.cmeta{margin-top:54px;display:flex;flex-wrap:wrap;gap:46px}
.cmeta dt{font-family:'Archivo',sans-serif;font-size:10px;font-weight:600;letter-spacing:.19em;
  text-transform:uppercase;color:rgba(255,255,255,.4);margin-bottom:9px}
.cmeta dd{margin:0;font-size:15.5px;color:rgba(255,255,255,.9)}
.cmeta a{color:#fff;text-decoration:none;border-bottom:1px solid rgba(255,255,255,.3);padding-bottom:2px}
.cmeta a:hover{border-color:var(--red)}
/* honeypot: off-screen for humans, irresistible to bots */
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.form-note{
  margin:18px 0 0;font-size:14.5px;line-height:1.6;min-height:1.2em;
  color:rgba(255,255,255,.66);
}
.form-note.ok{color:#fff}
.form-note.ok::before{content:"";display:inline-block;width:16px;height:2px;background:var(--red);
  vertical-align:middle;margin-right:10px}
.form-note.err{color:#FF8A94}
form.sending button{opacity:.5;pointer-events:none}

form .row{margin-bottom:28px}
form label{display:block;font-family:'Archivo',sans-serif;font-size:10px;font-weight:600;
  letter-spacing:.19em;text-transform:uppercase;color:rgba(255,255,255,.4);margin-bottom:12px}
form input,form textarea{width:100%;background:transparent;border:0;border-bottom:1px solid rgba(255,255,255,.2);
  color:#fff;font-family:'Inter',sans-serif;font-size:16px;padding:12px 0;transition:border-color .35s}
form input:focus,form textarea:focus{outline:0;border-bottom-color:var(--red)}
form textarea{resize:vertical;min-height:110px}

footer{background:var(--ink);color:rgba(255,255,255,.4);border-top:1px solid rgba(255,255,255,.1)}
.ft{display:flex;flex-wrap:wrap;justify-content:space-between;gap:18px;padding-block:32px;font-size:12.5px}
.ft a{color:rgba(255,255,255,.62);text-decoration:none}
.ft a:hover{color:#fff}

/* ============================================================
   CASE STUDY PAGES
   ============================================================ */
.cs-hero{padding-top:calc(78px + clamp(50px,7vw,110px));padding-bottom:clamp(34px,4.4vw,64px)}
.cs-hero .tag{font-family:'Archivo',sans-serif;font-size:11px;font-weight:600;letter-spacing:.2em;
  text-transform:uppercase;color:var(--red);margin:0 0 clamp(20px,2.6vw,34px)}
.cs-hero h1{font-size:clamp(44px,9vw,148px);font-weight:800;letter-spacing:-.052em;line-height:.9}
.cs-hero .dek{font-size:clamp(18px,1.9vw,26px);line-height:1.44;letter-spacing:-.026em;
  font-family:'Archivo',sans-serif;font-weight:500;max-width:34ch;margin-top:clamp(26px,3vw,42px)}
.cs-facts{display:flex;flex-wrap:wrap;border-top:1px solid var(--rule);margin-top:clamp(34px,4.4vw,64px)}
.cs-facts div{flex:1 1 180px;padding:22px 28px;border-right:1px solid var(--rule)}
.cs-facts div:first-child{padding-left:0}
.cs-facts div:last-child{border-right:0;padding-right:0}
.cs-facts dt{font-family:'Archivo',sans-serif;font-size:10px;font-weight:600;letter-spacing:.19em;
  text-transform:uppercase;color:var(--ink-3);margin-bottom:8px}
.cs-facts dd{margin:0;font-family:'Archivo',sans-serif;font-weight:700;font-size:clamp(15px,1.25vw,19px);
  letter-spacing:-.03em;line-height:1.3}

.cs-bleed{height:clamp(300px,54vw,720px);position:relative;overflow:hidden;background:var(--paper-2)}

/* big pull metrics */
.pull{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--rule);border-left:1px solid var(--rule)}
/* Each tile is a two-row grid. Row 1 is reserved for the value and is the
   SAME height in every tile, so a value that wraps to two lines ("In house")
   no longer pushes its label out of line with the others. */
.pull div{
  border-right:1px solid var(--rule);border-bottom:1px solid var(--rule);
  padding:clamp(26px,3.2vw,46px);
  display:grid;grid-template-rows:auto auto;align-content:start;
}
.pull b{
  display:block;font-family:'Archivo',sans-serif;font-weight:800;letter-spacing:-.05em;
  font-size:clamp(34px,5.2vw,74px);line-height:.94;color:var(--ink);
  align-self:start;
  /* 1.88em == two lines at this line-height. The em resolves against THIS
     element's font-size, so every tile reserves the same two-line block and
     the labels below stay on one baseline even when a value wraps. */
  min-height:1.88em;
}
.pull b em{font-style:normal;color:var(--red)}
.pull span{display:block;margin-top:16px;font-family:'Archivo',sans-serif;font-size:10.5px;font-weight:500;
  letter-spacing:.15em;text-transform:uppercase;color:var(--ink-3);line-height:1.5;align-self:end}

/* sticky-label prose block */
.blk{display:grid;grid-template-columns:minmax(0,3fr) minmax(0,8fr);gap:clamp(26px,5vw,90px);
  padding-block:clamp(46px,6vw,96px);border-top:1px solid var(--rule)}
.blk-label{position:sticky;top:120px;align-self:start}
.blk-label h2{font-size:clamp(24px,2.8vw,40px)}
.blk-label .n{font-family:'Archivo',sans-serif;font-size:10.5px;font-weight:600;letter-spacing:.18em;
  color:var(--red);margin:0 0 16px}
.blk-body > p{color:var(--ink-2);font-size:16.5px;max-width:62ch}
.blk-body .lead{font-family:'Archivo',sans-serif;font-weight:500;font-size:clamp(18px,1.9vw,25px);
  line-height:1.46;letter-spacing:-.026em;color:var(--ink);max-width:44ch;margin-bottom:1.5em}

/* flow diagram */
.flow{display:flex;flex-direction:column;gap:0;margin:clamp(26px,3vw,40px) 0;
  border-top:1px solid var(--rule)}
.flow li{list-style:none;display:grid;grid-template-columns:44px minmax(0,1fr);gap:20px;
  padding:20px 0;border-bottom:1px solid var(--rule);align-items:baseline}
.flow .s{font-family:'Archivo',sans-serif;font-size:10.5px;font-weight:600;letter-spacing:.14em;color:var(--red)}
.flow p{margin:0;font-size:15.5px;color:var(--ink-2)}
.flow strong{color:var(--ink);font-weight:600}
.flow.bad .s{color:var(--ink-3)}
ul.flow{padding:0;margin-left:0}

/* problem grid */
.probs{display:grid;grid-template-columns:repeat(2,1fr);border-top:1px solid var(--rule);border-left:1px solid var(--rule);margin-top:clamp(24px,3vw,38px)}
.probs article{border-right:1px solid var(--rule);border-bottom:1px solid var(--rule);padding:clamp(24px,2.8vw,38px)}
.probs h3{font-size:clamp(17px,1.7vw,22px);margin-bottom:12px}
.probs p{font-size:14.5px;color:var(--ink-2);margin:0;line-height:1.62}

/* data table */
.tbl{width:100%;border-collapse:collapse;margin:clamp(22px,2.6vw,34px) 0;font-size:15px}
.tbl th{font-family:'Archivo',sans-serif;font-size:10px;font-weight:600;letter-spacing:.16em;
  text-transform:uppercase;color:var(--ink-3);text-align:left;padding:14px 18px 14px 0;
  border-bottom:1px solid var(--ink)}
.tbl td{padding:16px 18px 16px 0;border-bottom:1px solid var(--rule);color:var(--ink-2);vertical-align:top}
.tbl td:first-child{font-family:'Archivo',sans-serif;font-weight:700;color:var(--ink);letter-spacing:-.02em}
.tbl td b{color:var(--red);font-family:'Archivo',sans-serif;letter-spacing:-.02em}

/* before/after comparison */
.cmp{display:grid;grid-template-columns:1fr 1fr;border-top:1px solid var(--rule);border-left:1px solid var(--rule);margin-top:clamp(22px,2.6vw,36px)}
.cmp .hd2{font-family:'Archivo',sans-serif;font-size:10.5px;font-weight:600;letter-spacing:.17em;
  text-transform:uppercase;padding:16px 22px;border-right:1px solid var(--rule);border-bottom:1px solid var(--rule)}
.cmp .hd2.now{color:var(--ink-3)}
.cmp .hd2.next{color:var(--red)}
.cmp .r{padding:20px 22px;border-right:1px solid var(--rule);border-bottom:1px solid var(--rule)}
.cmp .r .k{font-family:'Archivo',sans-serif;font-size:9.5px;font-weight:600;letter-spacing:.16em;
  text-transform:uppercase;color:var(--ink-3);margin-bottom:8px}
.cmp .r .v{font-family:'Archivo',sans-serif;font-weight:700;font-size:clamp(16px,1.6vw,21px);letter-spacing:-.03em}
.cmp .r.to .v{color:var(--red)}

/* capability list */
.newcaps{border-top:1px solid var(--rule);margin-top:clamp(22px,2.6vw,36px)}
.newcaps li{list-style:none;padding:22px 0;border-bottom:1px solid var(--rule);
  display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.5fr);gap:clamp(16px,3vw,44px)}
.newcaps h3{font-size:clamp(16px,1.55vw,20px)}
.newcaps p{margin:0;font-size:14.5px;color:var(--ink-2)}
ul.newcaps{padding:0;margin-left:0}

/* next project */
.next{border-top:1px solid var(--rule);text-decoration:none;color:inherit;display:block;
  padding-block:clamp(44px,6vw,96px);position:relative;overflow:hidden}
.next::before{content:"";position:absolute;inset:0;background:var(--paper-2);
  transform:translateY(101%);transition:transform .6s var(--ease)}
.next:hover::before{transform:translateY(0)}
.next > *{position:relative;z-index:1}
.next .k{font-family:'Archivo',sans-serif;font-size:10.5px;font-weight:600;letter-spacing:.19em;
  text-transform:uppercase;color:var(--ink-3);margin:0 0 16px}
.next h2{font-size:clamp(32px,5.4vw,84px);transition:transform .6s var(--ease)}
.next:hover h2{transform:translateX(clamp(10px,1.6vw,26px))}

/* ============================================================
   WORK INDEX — varied grid, image-led
   ============================================================ */
.wgrid{display:grid;grid-template-columns:repeat(12,1fr);gap:clamp(24px,2.6vw,44px) clamp(20px,2.2vw,36px)}
.wcard{text-decoration:none;color:inherit;display:block;position:relative}
.wcard .shot{
  position:relative;overflow:hidden;background:var(--paper-2);margin-bottom:20px;
}
.wcard .shot img{width:100%;height:100%;object-fit:cover;transition:transform 1.2s var(--ease)}
.wcard:hover .shot img{transform:scale(1.05)}
.wcard .no{
  position:absolute;top:16px;left:18px;z-index:3;color:#fff;mix-blend-mode:difference;
  font-family:'Archivo',sans-serif;font-size:10.5px;font-weight:600;letter-spacing:.17em;
}
.wcard .cat{font-family:'Archivo',sans-serif;font-size:10px;font-weight:600;letter-spacing:.18em;
  text-transform:uppercase;color:var(--ink-3);margin:0 0 10px}
.wcard h3{font-size:clamp(20px,2.1vw,30px);margin-bottom:10px;letter-spacing:-.038em;
  transition:color .3s var(--ease)}
.wcard:hover h3{color:var(--red)}
.wcard p{font-size:14.5px;color:var(--ink-2);margin:0;line-height:1.6;max-width:46ch}
.wcard .met{
  display:inline-block;margin-top:14px;font-family:'Archivo',sans-serif;font-weight:700;
  font-size:13px;letter-spacing:-.02em;color:var(--red);
}

/* spans */
.w-7{grid-column:span 7}.w-5{grid-column:span 5}
.w-6{grid-column:span 6}.w-4{grid-column:span 4}
.w-8{grid-column:span 8}.w-12{grid-column:span 12}
/* Aspect ratios are chosen to match each source image's native shape.
   Forcing a 4:3 photo into a 21:9 box threw away 43% of the picture. */
.ar-wide .shot{aspect-ratio:16/10}   /* typographic card, no source to respect */
.ar-43   .shot{aspect-ratio:4/3}     /* 1600x1200 and 1085x813 sources */
.ar-34   .shot{aspect-ratio:3/4}     /* 1600x2077 Valor source */
.ar-bill .shot{aspect-ratio:2.21/1}  /* 1400x634 Catalyst billboard */
.push{margin-top:clamp(28px,5vw,90px)}

/* typographic card — used where a project has no artwork.
   Breaks up the image grid instead of leaving a grey hole.   */
.tcard .shot{
  display:flex;flex-direction:column;justify-content:space-between;
  background:var(--ink);color:#fff;padding:clamp(24px,2.6vw,40px);
}
.tcard .shot .huge{
  font-family:'Archivo',sans-serif;font-weight:800;letter-spacing:-.055em;line-height:.86;
  font-size:clamp(46px,7vw,104px);
}
.tcard .shot .huge em{font-style:normal;color:var(--red)}
.tcard .shot .cap{
  font-family:'Archivo',sans-serif;font-size:10px;font-weight:600;letter-spacing:.18em;
  text-transform:uppercase;color:rgba(255,255,255,.5);max-width:26ch;line-height:1.6;
}
.tcard:hover .shot{background:#15171a}

/* ============================================================
   CASE STUDY GALLERY
   ============================================================ */
/* Gallery images are never cropped. Span controls WIDTH only; height comes
   from the artwork itself, so a tall poster stays a tall poster and a wide
   billboard stays wide. Rows have uneven heights on purpose. */
.gal{display:grid;grid-template-columns:repeat(12,1fr);gap:clamp(14px,1.6vw,26px);align-items:start}
.gal figure{margin:0;position:relative;overflow:hidden;background:var(--paper-2)}
.gal figure img{width:100%;height:auto;display:block}
.gal .g-12{grid-column:span 12}
.gal .g-8{grid-column:span 8}
.gal .g-7{grid-column:span 7}
.gal .g-6{grid-column:span 6}
.gal .g-5{grid-column:span 5}
.gal .g-4{grid-column:span 4}
.gal figcaption{
  position:absolute;left:0;bottom:0;padding:10px 14px;background:rgba(255,255,255,.92);
  font-family:'Archivo',sans-serif;font-size:9.5px;font-weight:600;letter-spacing:.16em;
  text-transform:uppercase;color:var(--ink-2);
}

/* full-bleed image band inside a case study */
.band{width:100%;overflow:hidden;background:var(--paper-2);position:relative}
.band.tall{height:clamp(320px,60vw,760px)}
.band.mid{height:clamp(260px,44vw,560px)}

/* pull quote */
.pq{
  border-top:2px solid var(--ink);border-bottom:2px solid var(--ink);
  padding-block:clamp(34px,4vw,64px);margin-block:clamp(40px,5vw,84px);
}
.pq p{
  font-family:'Archivo',sans-serif;font-weight:700;letter-spacing:-.042em;line-height:1.08;
  font-size:clamp(24px,3.7vw,54px);max-width:22ch;margin:0;
}
.pq p em{font-style:normal;color:var(--red)}

/* ============================================================
   WRITING INDEX
   ============================================================ */
.wlist{border-top:1px solid var(--rule)}
.wrow{
  display:grid;grid-template-columns:minmax(0,7fr) minmax(0,5fr);
  gap:clamp(24px,4vw,72px);align-items:center;
  padding-block:clamp(30px,3.6vw,52px);border-bottom:1px solid var(--rule);
  text-decoration:none;color:inherit;position:relative;
}
.wrow-txt .k{
  font-family:'Archivo',sans-serif;font-size:10px;font-weight:600;letter-spacing:.18em;
  text-transform:uppercase;color:var(--ink-3);margin:0 0 14px;
}
.wrow h2{font-size:clamp(22px,2.8vw,40px);letter-spacing:-.038em;line-height:1.08;margin-bottom:14px;
  transition:color .35s var(--ease)}
.wrow:hover h2{color:var(--red)}
.wrow p.dek2{font-size:15.5px;color:var(--ink-2);line-height:1.62;margin:0 0 20px;max-width:52ch}
.wrow .go{
  font-family:'Archivo',sans-serif;font-size:11px;font-weight:600;letter-spacing:.15em;
  text-transform:uppercase;display:inline-flex;align-items:center;gap:10px;
  padding-bottom:5px;border-bottom:1px solid var(--ink);transition:gap .35s var(--ease),color .3s,border-color .3s;
}
.wrow:hover .go{gap:18px;color:var(--red);border-color:var(--red)}
/* typographic thumbnail for articles with no artwork */
.wrow-img.tcard{background:var(--ink);display:flex;flex-direction:column;justify-content:space-between;
  padding:clamp(20px,2.2vw,34px);transition:background .5s var(--ease)}
.wrow:hover .wrow-img.tcard{background:#15171a}
.wrow-img.tcard .big{
  font-family:'Archivo',sans-serif;font-weight:800;letter-spacing:-.05em;line-height:.9;
  font-size:clamp(26px,3.4vw,50px);color:#fff;
}
.wrow-img.tcard .big em{font-style:normal;color:var(--red)}
.wrow-img.tcard .cap{
  font-family:'Archivo',sans-serif;font-size:9.5px;font-weight:600;letter-spacing:.18em;
  text-transform:uppercase;color:rgba(255,255,255,.5);margin:0;
}

.wrow-img{overflow:hidden;background:var(--paper-2);aspect-ratio:16/10}
.wrow-img img{width:100%;height:100%;object-fit:cover;transition:transform 1.1s var(--ease)}
.wrow:hover .wrow-img img{transform:scale(1.05)}

/* ============================================================
   ARTICLE PAGE
   ============================================================ */
.art-hero{padding-top:calc(78px + clamp(46px,6vw,96px));padding-bottom:clamp(28px,3.4vw,48px);max-width:1100px}
.art-hero .k{font-family:'Archivo',sans-serif;font-size:11px;font-weight:600;letter-spacing:.2em;
  text-transform:uppercase;color:var(--red);margin:0 0 clamp(18px,2.4vw,32px)}
.art-hero h1{font-size:clamp(32px,5.4vw,74px);font-weight:800;letter-spacing:-.045em;line-height:1.02}
.art-hero .dek{font-size:clamp(17px,1.8vw,23px);line-height:1.5;letter-spacing:-.022em;
  font-family:'Archivo',sans-serif;font-weight:500;color:var(--ink-2);margin-top:clamp(20px,2.6vw,34px);max-width:44ch}
.byline{
  display:flex;flex-wrap:wrap;gap:26px;align-items:baseline;
  border-top:1px solid var(--rule);margin-top:clamp(28px,3.4vw,46px);padding-top:20px;
  font-family:'Archivo',sans-serif;font-size:11px;font-weight:600;letter-spacing:.15em;
  text-transform:uppercase;color:var(--ink-3);
}
.byline b{color:var(--ink);font-weight:700;letter-spacing:-.01em;text-transform:none;font-size:14px}

/* the reading column — generous leading, short measure */
.prose{max-width:64ch;margin-inline:auto;padding-block:clamp(40px,5vw,80px)}
.prose > p{font-size:18px;line-height:1.85;color:var(--ink);margin:0 0 1.5em}
.prose > p.first{font-size:20.5px;line-height:1.7;color:var(--ink)}
.prose h2,.prose h3{
  font-size:clamp(22px,2.5vw,32px);letter-spacing:-.035em;line-height:1.14;
  margin:clamp(44px,5vw,76px) 0 clamp(16px,1.8vw,24px);
}
.prose h2::before,.prose h3::before{
  content:"";display:block;width:34px;height:3px;background:var(--red);margin-bottom:22px;
}
.prose ul{margin:0 0 1.6em;padding-left:0;list-style:none}
.prose li{
  font-size:17.5px;line-height:1.75;color:var(--ink);margin-bottom:.85em;
  padding-left:26px;position:relative;
}
.prose li::before{content:"";position:absolute;left:0;top:.72em;width:9px;height:1.5px;background:var(--red)}
.prose blockquote{
  margin:clamp(34px,4vw,58px) 0;padding:0;border-top:2px solid var(--ink);border-bottom:2px solid var(--ink);
  padding-block:clamp(24px,3vw,40px);
}
.prose blockquote p{
  font-family:'Archivo',sans-serif;font-weight:700;letter-spacing:-.038em;line-height:1.16;
  font-size:clamp(20px,2.6vw,32px);margin:0;
}
.prose strong{font-weight:600}
.prose a{color:var(--red);text-decoration:none;border-bottom:1px solid rgba(207,0,15,.35)}
.prose a:hover{border-bottom-color:var(--red)}

.art-end{
  max-width:64ch;margin-inline:auto;border-top:1px solid var(--rule);
  padding-top:clamp(24px,3vw,40px);padding-bottom:clamp(30px,4vw,60px);
}
.art-end p{font-size:15.5px;color:var(--ink-2);margin:0 0 20px}

/* note callout */
.note{border-left:2px solid var(--red);padding:4px 0 4px 22px;margin:clamp(22px,2.6vw,34px) 0;
  font-size:14.5px;color:var(--ink-2);max-width:60ch}
.note b{font-family:'Archivo',sans-serif;color:var(--ink);letter-spacing:-.02em}

/* ============================================================
   RESPONSIVE
   ============================================================ */
@media(max-width:1180px){
  .caps{grid-template-columns:repeat(2,1fr)}
  .acct{grid-template-columns:repeat(2,1fr)}
  .pull{grid-template-columns:repeat(2,1fr)}
}
@media(max-width:1080px){
  .hero{grid-template-columns:1fr;min-height:auto;padding-top:110px;gap:0}
  .hero-txt{padding-right:var(--gut);padding-bottom:clamp(34px,5vw,56px)}
  .hero-img{height:clamp(360px,72vw,640px);width:100%}
  .hero-meta{position:static;background:transparent;backdrop-filter:none;-webkit-backdrop-filter:none}
  .hero-meta dl{flex-wrap:wrap}
  .hero-meta div{flex:1 1 44%;border-right:0;padding-right:20px;border-bottom:1px solid var(--rule)}
  .scrollcue{display:none}
  .lap{max-width:100%}
  .qgrid{grid-template-columns:1fr}
  .blk{grid-template-columns:1fr;gap:24px}
  .blk-label{position:static}
}
@media(max-width:1080px){
  .wgrid{gap:clamp(22px,3vw,36px)}
  .w-7,.w-5,.w-6,.w-4,.w-8{grid-column:span 6}
  .ar-bill .shot{aspect-ratio:16/9}
  .gal .g-8,.gal .g-7{grid-column:span 12}
  .gal .g-6,.gal .g-5,.gal .g-4{grid-column:span 6}
  .push{margin-top:0}
}
@media(max-width:860px){
  nav.main{display:none}
  .burger{display:block}
  .wgrid{grid-template-columns:1fr;gap:clamp(30px,7vw,48px)}
  .w-7,.w-5,.w-6,.w-4,.w-8,.w-12{grid-column:span 1}
  .gal{grid-template-columns:1fr}
  .gal .g-12,.gal .g-8,.gal .g-6,.gal .g-4,.gal .g-5,.gal .g-7{grid-column:span 1}
  .hero-meta div{padding-left:0!important;padding-right:20px!important}
  .stats div,.cs-facts div{padding-left:0!important}
  .split{grid-template-columns:1fr;gap:28px}
  .case{grid-template-columns:1fr;gap:26px}
  .case:nth-child(even) .case-media{order:0}
  .cgrid{grid-template-columns:1fr}
  .creds{grid-template-columns:1fr}
  .probs{grid-template-columns:1fr}
  .post{grid-template-columns:1fr;gap:9px}
  .post .go{text-align:left}
  .post time{order:-1}
  .post:hover h3{transform:none}
  .newcaps li{grid-template-columns:1fr;gap:8px}
  .cs-facts div{flex:1 1 44%;border-right:0;padding-right:20px;border-bottom:1px solid var(--rule)}
}
@media(max-width:560px){
  .caps{grid-template-columns:1fr}
  .acct{grid-template-columns:1fr}
  .pull{grid-template-columns:1fr}
  .stats{flex-wrap:wrap}
  .stats div{flex:1 1 46%}
  .cmp{grid-template-columns:1fr}
  .cmp .hd2:first-of-type{display:none}
  .tbl,.tbl tbody,.tbl tr,.tbl td{display:block;width:100%}
  .tbl thead{display:none}
  .tbl tr{border-bottom:1px solid var(--ink);padding-block:10px}
  .tbl td{border:0;padding:5px 0}
  .tbl td::before{content:attr(data-l);display:block;font-family:'Archivo',sans-serif;font-size:9.5px;
    font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--ink-3);margin-bottom:4px}
}