Coors Light | Refresh Your World.
Team
Abe Garcia
Dario Campos
Drew Martinez
Scope
Brand strategy, campaign concept development, out-of-home advertising, broadcast television commercials, print advertising, multi-channel creative direction
year
2014
Role
Art Direction
We launched a World Cup moment campaign without World Cup sponsorship rights. Leveraging Coors Light’s existing Liga MX partnership and “Refresh Your World” positioning, we built a multi-channel activation that captured tournament energy and soccer culture without trademark infringement. Strategic workarounds, ambitious creative, and smart media placement let us compete in a moment we couldn’t afford to own.
Started from a Sketch
Out-of-home
