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Digital Stratigist & Creative Genius

Drew.

Drew, a creative strategist who builds marketing systems that actually work. I started in creative direction + brand, moved into ops, and kept raising my hand for Martech problems until it became my lane. Now I connect the dots between tools and teams, ideas and execution, creative that looks good and creative that performs. I learn fast, I like fixing messy systems, and I care about making sure your work does not just get seen. It gets results.

14.
Years
Experience
Working

Great Experience

Digital strategy meets creative direction. Built for results.

Brand + Creative Strategy
Integrated Campaigns
Marketing Systems + HubSpot
Full-Funnel Performance
SEO + Web Strategy
Analytics + Optimization

Highway 6.0 | Case Study

Replaced a validation-based lead system with behavioral scoring intelligence that lets sales close deals instead of screening leads. Targeting 85%+ SQL acceptance (up from 30%) by implementing progressive lead nurturing, buying group detection, and intent data integration across the marketing automation infrastructure.

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Catalyst Health | Rebrand

I rebuilt Catalyst Health’s brand to reflect its shift from telehealth startup to healthcare infrastructure platform. Sharper typography, modular design, and messaging built for B2B buyers who need systems that scale.

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Paid Media Performance | Case Study

Reduced wasted ad spend by 27.4% while delivering $108,697 in conversions through strategic Google Ads and LinkedIn campaign optimization and budget reallocation.

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Valor Groomware | Clean Is Everything

Close is easy. Clean takes precision. Valor Groomware razors are made for detail work, delivering smooth, even results that don’t settle for “good enough.”

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2007-2011
University of the Incarnate Word

Bachelor of Fine Arts, Advertising and Design
Minor: Communication Arts

Certification

2024-2026
HubSpot Inbound Marketing Certification

HubSpot Academy
Issued Nov 2024 · Expires Dec 2026

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Respected for strategic thinking & the ability to execute flawlessly.

I hired Drew as a graphic designer to help steward and advance our newly launched brand. From the outset, I was impressed by his agency background, strong design instincts, and genuine passion for creativity.

Several years later, our team experienced a downsizing that required individuals to take on significantly expanded responsibilities. Drew not only adapted to this change but thrived in it. He embraced new disciplines, proactively built new skills, and taught himself everything from coding fundamentals to aspects of marketing technology and stack management.

Today, Drew is thriving as a digital strategist within our organization. His growth, resilience, and willingness to continuously learn have been impressive to watch, and he brings both strategic thinking and executional rigor to his work. I am proud to recommend Drew—not only as a highly capable professional, but as someone I respect deeply as a colleague and consider a friend.

Skip Dampier
VP, Marketing

I've worked with Drew for over five years now in multiple capacities. When I first met him, his attention to detail in design, along with his speed of delivery, professionalism, and ability to find consensus amid group disagreements, was an early sign of the professional and personal friendship we've built in the half-decade since. Normally, that alone would be enough to earn my full endorsement and recommendation for anyone fortunate enough to work with him. But with Drew, there's more. Over the years, I've seen him take huge strategic strides, both outside of and in conjunction with his design career, toward a more holistic marketing operations and strategy role. He's shown real grit and drive in learning not only the key technical skills expected of emerging MarTech operators, but also in expanding his already extensive design expertise to demonstrate strong strategic instincts that can only come from years of experience across varied industries and both B2B and B2C sectors. Working alongside him has made me better at what I do, and I have no doubt he'll continue raising the bar wherever he goes.

Fernando Garcia
Marketing Ops, RevOps Strategist & Marketing Technology Leader

I worked closely with Andrew Martinez at Gonzaba Medical Group and was fortunate to learn from him in many ways. He was a great asset to our team with his positive attitude, great work ethic and creative input. From what I have learned from him as a creative professional, I am able to effectively create content for my company, as well as, manage the strategic process for our brand in a timely and organized manner. I believe he would be a great asset to any team.

Ariel Gonzalez
Social Media Specialist

Accounts

Selected accounts I’ve contributed to through creative and campaign work.

Food & Beverage
Home & Appliances
Financial Services
Healthcare, Energy & Culture

Articles

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Contact

I help teams connect brand, digital strategy, and real-world execution. The goal is simple. Make great work that actually moves the needle.

Brand + creative strategy, integrated campaigns, digital growth.

San Antonio,Tx

© 2026 Drew Martinez. All rights reserved

Let’s skip the noise and get to the good part.