Digital Strategy & Brand Leadership

I see the pattern,
direct the creative,
and build the system
that turns it into revenue.

Sixteen years leading brand and digital strategy in B2B healthcare. I own the whole picture: the positioning, the message, the culture it creates, and the engine that turns all of it into pipeline.

Experience: 16 Years
Focus: B2B Healthcare
Pipeline influenced: $388M
Based in: San Antonio, TX

About

Brand is not
the logo. It is
the whole system.

I build brands end to end: creative direction, brand strategy, digital strategy, and the marketing operations that carry it, as one discipline, not skills picked up in sequence. Art Director. Creative Director. Then digital strategy and marketing operations, because a strong campaign still needs a system underneath it to survive.

What I do

Strategy, brand,
and the campaigns
that carry them.

Brand Strategy & Architecture

What the company stands for, who it is for, and the system that keeps that answer consistent.

Positioning & Messaging

The narrative, the voice, and the proof. What it says, how it says it, and why a buyer believes it.

Digital Strategy

Channel, content, and funnel architecture built around how buyers actually decide.

Demand & Revenue

Account targeting, pipeline strategy, and budget reported in language leadership can act on.

Creative Direction

Art direction and design leadership across identity, campaign, and environment.

AI & Answer Engines

Structuring content so machines retrieve and cite it, and building the tools that keep the work measurable.

Let’s talk about
your brand.

Get in touch →

Selected Work

Creative direction,
digital strategy.

01 / 04

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$388M

Pipeline influenced · 44x ROAS · 204 high-intent accounts

Demand Generation · Case Study

The Precision Pivot

Moving an organization off volume-based marketing and onto a stage-based account framework, concentrating spend on 204 accounts already sitting in the Decision and Purchase stages.

$388M+Pipeline influenced

44xReturn on ad spend

99%Seniority reach

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Coors Light Liga MX billboard with a soccer stadium built into the top of a Coors Light can

Campaign · Art Direction

Coors Light: Can't Be Contained

Two billboards for the official beer of Liga MX. The stadium doesn't sit next to the product, it sits inside it. Both executions took a Silver Clio in Out of Home.

Silver ClioOut of Home, Clio Sports

Liga MXOfficial beer partnership

Art DirectionConcept + illustration direction

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Abstract data visualization in pink and purple tones

SEO · Content Strategy

The Six-Month Turnaround

A six-month SEO, content, and demand-generation turnaround for a healthcare services site, moving average search position from 20.9 to 11.2 and standing up a new AI-search visibility channel.

11.2Avg. search position, from 20.9

+89%Organic traffic growth

169AI-referred sessions, new channel

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Brand · Creative Direction

Carenet Health Rebrand

A Swiss-inspired identity system built entirely in house to position a healthcare services company as a tech-led B2B operator. Logo, typography, website, collateral, and the guidelines that hold it together.

FullIdentity system

In houseNo agency overhead

SwissVisual language

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See all the work →

Recognition

Respected for strategic thinking
and the ability to execute.

He embraced new disciplines, proactively built new skills, and taught himself everything from coding fundamentals to marketing technology and stack management. Drew is thriving as a digital strategist. His growth, resilience, and willingness to continuously learn have been impressive to watch.

Skip DampierVP, Marketing

I have seen him take huge strategic strides toward a more holistic marketing operations and strategy role. Real grit and drive in learning the technical skills expected of emerging MarTech operators. Working alongside him has made me better at what I do.

Fernando GarciaMarketing Ops, RevOps Strategist & Marketing Technology Leader

Drew is a marketing maverick. He conjures wild ideas, never settles for the status quo, and will tinker tirelessly until he figures something out. What's un-maverick-y about Drew is his fierce loyalty and business acumen. He's not afraid to play devil's advocate but will invariably come around to whatever will better the whole. He's a patient and talented teacher, seeing the potential in others and graciously sharing his own gifts.

Ally ThomsonVice President of Marketing

Accounts