Carenet Health Rebrand.
Design
Drew Martinez
Scope
Brand strategy, visual identity, logo system, brand guidelines
Year
2025
Role
Creative Direction + Brand Strategy
I rebuilt our brand to match where the business is headed, not where it started. A sharper, tech-led identity with clearer positioning and a more confident visual system built to resonate with modern B2B buyers.
Building identity.
First, the problem. Then the strategy. Then the system that holds it all together. Every mark intentional. Every weight considered. Every application built to scale across digital, print, and everywhere the brand needs to live.
Result.
A complete visual system built in-house. Swiss-inspired typography, structured layouts, and a design language that signals precision and authority. Every touchpoint – logo, website, collateral – built to position Carenet as a tech-led operator, not a healthcare commodity. The brand now carries the weight the business needs without agency overhead or endless revisions.
