Catalyst Health Rebrand.
Design
Drew Martinez
Scope
Brand strategy, visual identity, logo system, brand guidelines
Year
2026
Role
Creative Direction + Brand Strategy
I rebuilt Catalyst Health’s brand to reflect its shift from telehealth startup to healthcare infrastructure platform. The previous identity felt safe but lacked enterprise confidence. The new system introduced sharper typography, a modular design framework, and messaging that prioritized speed and integration over vague accessibility claims. This repositioned Catalyst for B2B buyers who need telehealth that integrates into complex healthcare systems.
Building identity.
First, the problem. Then the strategy. Then the system that holds it all together. Every mark intentional. Every weight considered. Every application built to scale across digital, print, and everywhere the brand needs to live.
Result.
A complete visual system built in-house. Swiss-inspired typography, structured layouts, and a design language that signals precision and authority. Every touchpoint – logo, website, collateral – built to position Carenet as a tech-led operator, not a healthcare commodity. The brand now carries the weight the business needs without agency overhead or endless revisions.
