Valor Groomware | Clean Is Everything.
Team
Drew Martinez
Scope
campaign concept development, Social Media
year
2025
Role
Creative Direction
Copywriting
Valor Groomware turned product photography into miniature world-building. Leveraging forced perspective and conceptual art direction, we created a campaign that didn’t just show a razor but built an entire narrative around precision. Tiny climbers scaling shaving cream mountains became the visual metaphor for the gap between “close” and “clean.” Strategic art direction, meticulous compositing, and bold messaging let us own the grooming conversation without relying on tired product shots or celebrity endorsements.