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A hard-won lesson from rebuilding attribution from the ground up When I inherited our HubSpot instance, I thought our attribution was working fine. After all, leads were coming in, MQLs were being scored, and SQLs were flowing to Salesforce. What could be wrong?Everything, as it turned ...

“Organizations are deploying AI agents while acting like agents of chaos themselves.” We need to talk about the elephant in the room. Every executive is chasing AI like it's the holy grail of business strategy, but most of them wouldn't know what to do with it ...

There's an old saying that goes: "If it ain't broke, don't fix it." But in marketing today, that's a dangerous mindset. In a world where technology, AI, and automation evolve faster than most organizations can adapt, "working" isn't the goal — winning is. And what's merely ...