// B2B Paid Layer Map
Where does your paid program actually live?
Clear map?
// ISSUE 07 // SIGNAL, NOT NOISE
HIGH Buyer Intent LOW
// INTENT CAPTUREbuyer qualifies by query // INTENT + PRECISIONsearching + audience-matched // BROAD AWARENESSreach at scale, no intent signal // DEMAND CREATIONbrand before buyer searches

Add channels from the library
to start mapping your program.

BROAD SPECIFIC
Targeting Precision →
// Answer Presence
Not yet built. Buyers enter your paid channels cold — no prior exposure from AI answers, LLMs, or featured snippets. Every paid impression has to build awareness and capture intent from scratch.
// Answer Presence — Active
Buyers hitting your paid channels have already encountered your brand through zero-spend environments. Intent is pre-qualified. Friction is lower across everything above.