Publication Design · Editorial Layout · Art Direction
24/7 Nurse Line
Case Study
Six pages built to turn a call-center statistic into boardroom evidence — a $12M savings figure and five smaller numbers, laid out so none of them get lost.
- Role
- Publication Design & Layout
- Content
- Client-approved draft, directed & edited
- Client
- Carenet Health
- Format
- 6-page case study
01
The project.
A publication design project for Carenet Health, turning an approved content draft about a 24/7 nurse line program into a six-page case study built to actually get read.
The content came in as an approved draft — the challenge, the program, the results. My job was the publication: an editorial structure that could carry a reader from problem to proof in six pages without a single line of throat-clearing.
The client's name is excluded from the piece itself at their request, per company policy — a real constraint that shaped how the story had to be told without a named brand to lean on.
reflecting an improved care experience
redirected to a lower level of care
to a more appropriate care setting
a 3:1 return on investment
These four figures are the program's own reported results, supplied in the approved draft. The design problem below is mine.
“The nurse was excellent. Very helpful and kind.”
02
The layout
problem.
Six numbers handed to me for the piece — 96%, 58%, 69%, $176, $12M, 3:1 — none of them related in scale or unit. Making them hold together as one story was the actual design brief.
The layout does the work a bullet list can't: a four-up stat row for the headline outcomes, a pull quote to carry the human proof, and a results block that keeps the dollar figures separate from the percentages instead of stacking all six into one paragraph.
The $176-per-interaction figure and the 3:1 ROI ride alongside the $12M total rather than competing with it for the same visual weight, the hierarchy tells the reader which number to remember first.
03
The full
publication.
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